México exportador de: rines de acero inoxidable a Estados Unidos de América

Abstract

ABSTRACT: The present investigation shows the process of an Export Company of consumer goods. Produced in Mexico and exported to Michigan, EU. The export product is stainless steel wheels of the brand RINES JADI, a company of Mexican origin, dedicated to the manufacture and sale of wheels. The justification of the study shows that the automotive industry is one of the most dynamic anda competitive of Mexico and it has consolidated as an important player of the sector worldwide. The research presents a methodological framework in which the problem that talks about our main commercial partner, the United States, is raised; our general objective is competitiveness in order to export 30,000 wheels in a year, we also adapt to the needs, we satisfy our clients , we have the necessary quality and we have a stable positioning; The types of research that are used: descriptive, documentary, quantitative and basic, the research technique that was used is: the documentary incorporation.

The product of our research are wheels that are required to support the full weight of the vehicles along with the tires, there are different sizes, shapes and dimensions of wheels and are composed of different metals and alloys. Domestic production shows that foreign trade of auto parts has increased with exports to the United States and international production shows Germany as the largest producer. In the 3x3 Matrix we observe that the company that is going to generate a more feasible and competent market is Ford Motors Company. In our company, the mixed type brand is used, since the name of the company and the logo (design) are included jointly. The type of slogan that we use is emotional. Our merchandise is sheltered in an acclimated warehouse and we use metal pallets. The INCOTERM that is used for export is CPT. We use promotion type distributor and physical type advertising. Our company receives governmental support from: BANCOMEXT, Draw Back and ProMéxico and non-governmental Banco Santander. We also talk about the export price and the different ways to international payment, the form of payment that RINES JADI used is an Irrevocable Letter of Credit because of the benefits that it gives. In pricing, we talk about production costs, administration expenses, financial expenses, selling expenses, marketing expenses, export costsutility, expenses of charges, and finally, the company participates in International Fairs of Specialized type and a stand type Costum.