México exportador de facias para autos a la República Federal de Alemania

Abstract

ABSTRACT: The following thesis is intended to the analysis, planning and research of the information on the export of a product in the market of Germany and find any of the needs of the country, when the presence of a need and one to cover it was found that the facias for automobiles is a product that will do so effectively, having as main objective the successful internment in Germany, these facias sent from Mexico. We found in our research important factors that would determine the course of the export of the facias, the most important, relevant data and that we are going to emphasize will be the high production of auto parts in and raw capacity, countries could produce it and that countries could import, taking into account data from the ONU.Another very interesting to our inquiry was the determination of the target market, because only two of all the possible markets that could become the facias may be possible, in shipowner car factories and shops selling car parts. Taking the latter as a market goal because it would be more practical to have control over the sale of the goods. The traffic of goods would be another of the facts important for the export of the goods, because it is one of the most important and one of the managers of the planned logistics, distribution, the correct INCOTERM, distribution route, the type of transport that I could handle the merchandise, proper packing, the correct handling and insurance product.Another important fact would be marketing to get more markets, looking for a plan that consists of advertising of the product and appropriate means, sale promotion and the presence of the company in a fair that could get us the opportunity of making known the company and expose our product. Proper management and organization of expenditures that may be exporting the facias would be one of the most important in this research that will serve to pricing for the product the intended part of the production of goods, the fair marketing, transport, etc., mentioning the importance that the Government would have supported for supporting us with the financing of the company as a Mexican exporter. This and much more is very essential for a successful export of the facias and which has done a proper study and planning.