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México exportador de instrumental quirúrgico a Bratislava

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dc.contributor.author Cruz De La Cruz, Norma Alejandra
dc.contributor.author Estrada Arredondo, Valeria
dc.contributor.author García Salgado, Cecilia
dc.contributor.author Hernández Reséndiz, Sarah Ikram
dc.date.accessioned 2019-02-20T16:14:27Z
dc.date.available 2019-02-20T16:14:27Z
dc.date.created 2018-05
dc.date.issued 2019-02-15
dc.identifier.citation Cruz De La Cruz, N. A., Estrada Arredondo, V., García Salgado, C., y Hernández Reséndiz, S. I., (2018). México exportador de instrumental quirúrgico a Bratislava (Técnico en Comercio Internacional). Instituto Politécnico Nacional, Centro de Estudios Científicos y Tecnológicos, No. 5, “Benito Juárez”, México. es
dc.identifier.uri http://hdl.handle.net/123456789/26665
dc.description Tesis (Técnico en Comercio Internacional), Instituto Politécnico Nacional, CECyT, No. 5, “Benito Juárez”, 2018, 1 archivo PDF, (320 páginas). tesis.ipn.mx es
dc.description.abstract ABSTRACT: Polimedic was founded in 2011, in Mexico City, it’s a company dedicated to the development of surgical instruments, which is an element used in surgical procedures, is an expensive, delicate and sophisticated instrument. The idea arises from one of the founders who studied medicine and sometimes did not have all the necessary instruments to perform a basic operation, so she set about creating a kit of basic stainless instruments, with a competitive price and being something innovative. Thanks to this we are able to position ourselves nationally, obtaining great clients and therefore good references so what we are looking for with this research is to demonstrate that we can position ourselves internationally, in this case we choose Slovakia, Bratislava to do the research since it has good hospitals and the best medical schools. In order to make the research possible, we developed certain points such as the packaging and packaging of the kits so that this would not suffer loss or losses, from where they would obtain income, the market choice to know which was the most convenient, in advertising and that this must be striking to be able to publicize our brand and thus be a bit easier to obtain potential buyers, we made a logistics to know how the product was going to come out and how it would arrive, the types of transport that were going to be used. We use a financing program that is ECEX which is an instrument for the promotion of exporters where the trading companies can enter the international market with both administrative and financial facilities. With this program we obtain benefits where we return the balance in favor of VAT, authorization if we want to temporarily import, discounts of 50% on the cost of non- financial products and services, among others. es
dc.language.iso es es
dc.subject exportación es
dc.title México exportador de instrumental quirúrgico a Bratislava es
dc.contributor.advisor Flores Lara, José Luis


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