México exportador de: transformadores eléctricos a República de Austria

Abstract

ABSTRACT: This project consists of an export of 150 electrical distribution transformers to the Republic of Austria for the project that is underway for the modernization of public lighting in the municipalities of high Austria. We first find what are the materials needed for the modernization of public lighting, where our company VOLT MEX S.A enters with his transformers electric, bearing in mind that the relationships with trade between Mexico and Austria they have been increasing in recent years. Competitive advantages we have is the experience we have in the electricity sector, the high quality of our products, the expertise that we have in the product and the high demand that is emerging. Our market goal is the company EVN Group is a leading international company in services in energy and environment with its headquarters in Austria, this company is so reliable that it has more than 4.6 million customers who require their services what n It would give you a placement in the market. According to the analysis carried out SWOT results us showed that our strengths as the experience in the electricity sector and specialization of the product, as well as quality productions with machinery and equipment technology for the facilitation of the , and our opportunities such as economic growth in Austria, commercial relationships and the high demand outweigh our weaknesses and threats such as the size of our company, the little publicity for our product, the new tariffs imposed by the European Community and aggressive competitors. The preparation and completion of this project requires a capital of $ PESOS, since we have a BANCOMEXT financing and support from the Ministry of the economy through the ECEX which facilitates the realization of this project. In addition, our participation the international fair "..."guarantees us that our company and our products are mostwidely recognized internationally and we facilitate obtainingpossible potential customers and alliances with suppliers ofour materials so be sure that our production will be effective. The results of this project was a descriptive and as techniques of research survey research and the signing since they offer since specified the characteristics and profiles of the object studied.