México exportador de: turbinas de avión a Alemania

Abstract

ABSTRACT: The present project is carried out with a systematic methodology through a documentary research and the use of the documentary incorporation, which consisted in the first place to raise a current problem within the scope of international trade, the establishment of a series of specific objectives to From our general objective which is the export of turbines for aircraft to a different market which is Germany specifically in the city of Frankfurt having as a potential client the company Boeing. For this, the theoretical framework was developed, which is the basis of the research, as the concepts are broken down into the trade that helps the area where it is developed, such as globalization, international trade and the export plan. It is also mentioned about the commercial treaties and with which Mexico has the country of destination of the export. Detailed information is given on aircraft turbines, from the history of how they were created, what are the different types that exist, their composition, uses, production process and national and international production in which they are included statistics. The analysis and evaluation of the potential market is carried out, for this purpose, market research and strategic planning were used, including the generalities of the country that was selected to export the aircraft turbines. We investigate the strategies to market our product to Germany as well as the rules for selecting labels, packaging and packaging which are essential to send the product in a safe way without the mistreatment of it and complying with the regulations of the destination country. We talked about the different types of transport and it was selected according to what we thought was convenient buyer-seller. An investigation was made about the fairs to make our product known. A type of corporate image was chosen that imposed confidence on our customers and a brand to make it stand out from the competition and thus position ourselves in the German market. The correct procedures and documentation for the delivery of customs of origin and destination were searched, government support offered by the different secretaries and private entities was used.